Tuesday, December 2, 2008

Death of the Double Cheeseburger

The double cheeseburger is no more. Well, it's not on the dollar menu anymore.

The double cheeseburger is still going to be on the McDonalds menu and it is now going to cost on average 1.19.

There will still however be a double cheeseburger on the dollar menu. The new cheeseburger is called the McDouble.

What you ask is the difference between this McDouble and our departed double cheeseburger? One slice of cheese. It's like a double cheeseburger but with less calories because it has less cheese. Now I had a McDouble today and it tasted exactly the same as a double cheeseburger to me. It certainly wouldn't be worth .19 to get a double cheeseburger over the McDouble.

"The McDouble is 6 cents cheaper to make than the double cheeseburger, but in tests, McDonald's has seen customers opt for the latter sandwich up to 70% of the time, J.P. Morgan analyst John Ivankoe said in a recent research note."

I guess that's because we're creatures of habit or is it because that extra slice of cheese is really worth .19? Now you have to remember when you're being cheap at McDonalds and ordering off the dollar menu to order a McDouble instead of a Double cheeseburger.

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