KFC is volunteering to repair potholes around the country for free as long as they can put advertising on top of the repairs that says "refreshed by KFC".
While KFC seems more suited to pot pies than potholes, the company is likely to build a reservoir of goodwill among the general population.
"This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country," said Javier Benito, exec VP-marketing and food innovation at KFC. Louisville Mayor Jerry Abramson noted in a statement that budgets are tight for cities across the country, and finding funding for road repairs is a dirty job. "It's great to have a concerned corporation like KFC create innovative private/public partnerships like this pothole refresh program."
In addition to the Louisville project, KFC has issued an open offer to U.S. mayors to tell them about the state of their city streets and request assistance. The chain will select as many as four more cities at random for pothole assistance.
Can someone tell KFC to come here. MI roads are horrible and the taxpayer savings in this economy would be welcome.
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