Virginia tax department uses puppet to educate taxpayers

The state of Virginia has released a youtube video urging taxpayers to file online.

Phil, a white mouse hand puppet clad in a blue mask and cape, is seen in the clip, which advocates "Mouse Power," that is using a computer mouse to file taxes.

"We are very lucky to have a superhero mouse working with us to encourage online filing," Tax Commissioner Janie Bowen said in a written statement announcing the Phil campaign.

The web ad was produced by the tax department and posted on the agency's web site Thursday.

"Some people may think it's cheesy, but that's fine with Phil. He loves cheese," noted Bowen in the statement.

I wonder how much it cost to produce this video?