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The revolutionary beach will sit next to the new Palazzo Versace hotel and will include a system of heat-absorbing pipes built under the sand and giant wind blowers, designed to keep tourists cool in the searing 40-50C heat.
Soheil Abedian, president of Palazzo Versace, said: 'We will suck the heat out of the sand to keep it cool enough to lie on. This is the kind of luxury that top people want.'
Environmentalists predictability are outraged at the impact on climate change this hotel will have with their energy output.
Playspaces for the exceptionally rich sure are extravagant. What will they think of next?
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